AFP-NYC In-Person Webinar
June 26, 2019
The Next Generation of Giving Research Series conducted by Blackbaud in 2010, 2013, and 2018 details the multichannel communication preferences and giving habits of individuals based upon their age cohorts. While not everyone fits into a generational mold, there is a lot to be learned from the research regarding how, when, and where to reach out to each group.