By Steve Jacobson, AFP-NYC President
CEO, JCA, Inc.
This past Tuesday marked the 10th anniversary of GivingTuesday. Launched back in 2012 by the 92nd Street Y, and later spun off into its own nonprofit organization, GivingTuesday this year broke all prior giving records. According to the GivingTuesday Data Commons, a group of more than 300 partner organizations that pooled contribution data, over 35 million adults in the U.S. participated in GivingTuesday 2021, up about 6% from last year. In terms of dollars raised in the U.S., nonprofits earned $2.7 billion on GivingTuesday, a 9% increase from last year and a 37% increase over GivingTuesday 2019. And, while these figures are for the U.S. only, nonprofit organizations in 80 countries participated in this year’s GivingTuesday. GivingTuesday has truly become a global phenomenon.