By Bre Alexander, Content Marketing Manager, iWave
In the philanthropic world, one day stands out as a nod to hope and giving, pulling on heartstrings and opening wallets – GivingTuesday.
Conceived in 2012 as a simple idea: a day that encourages people to do good. GivingTuesday caught on and has grown worldwide, inspiring hundreds of millions of people to give, collaborate, and celebrate generosity.
As the aroma of leftover turkey slowly fades, many nonprofit practitioners will find themselves navigating the dynamic landscape of the nonprofit sector during this holiday season.
Once your campaign ends, you're faced with a list of donors, a mix of new supporters and existing friends. The question looms, "Now what"?