News/Blog

Views expressed by News/Blog authors are solely that of the authors and do not necessarily reflect the views of the Association of Fundraising Professionals New York City Chapter. Links Disclaimer

 

Make Smarter Asks: Discover Fundraising Intelligence Solutions for Your Nonprofit

Make Smarter Asks: Discover Fundraising Intelligence Solutions for Your Nonprofit

Chapter Leadership Brief 9.6.24

by Eric Pannese
Chief Product and Technology Officer, Classy
 

Introducing Classy's Intelligent Ask Amounts

With AI tools gaining traction in the for-profit sector, there’s growing interest in the potential for leveraging AI tools in the nonprofit space to advance fundraising and relationship-building with supporters.

While generative AI, such as ChatGPT, has garnered significant attention, other forms of AI, like machine learning, also present a substantial opportunity for fundraisers. They can facilitate personalized asks, predict donor behavior, and offer tailored fundraising strategies for each donor.

As a first innovation to that end, Classy, a comprehensive fundraising platform, built Intelligent Ask Amounts. This new feature uses machine learning to provide a real-time, personalized ask amount for every donor who arrives on your donation forms, so you can run giving campaigns that convert better and raise more.

Intelligent Ask Amounts analyzes a donor’s giving history, predicts what they’re most likely to give, and provides an ask amount tailored to that donor. This empowers you to personalize asks for every visitor landing on your donation pages, aligning with their specific giving history and characteristics.
 

Personalized Asks for Every Visitor

Imagine you have a donor named James. Last year, James generously donated $600 to your spring campaign. However, when James visited your donation form this year, he noticed suggested amounts of $50 and $100. He began questioning if his previous gift was too much, so he only gave $150.

Now, consider another donor, Maddie. Maddie has faithfully donated $20 to your last three campaigns. When she saw your default ask amount was $125, she wondered if her $20 gift could make an impact. She decided to close your donation form and revisit it another day.

At Classy, we see an opportunity for nonprofits to leverage artificial intelligence (AI) to create radically personalized donor experiences that drive more giving. With over 10 years of fundraising experience, we’re ready to do exactly that.
 

Default Ask Amounts Aren't Cutting It

Many donation forms feature default ask amounts that remain static for every visitor. However, these generic amounts often overlook an individual’s unique giving history and characteristics. This approach can alienate potential supporters who might feel their contributions don’t align with your organization’s needs.

Rather than accepting default ask amounts as standard practice, we offer a solution to help nonprofits create a more effective donation experience.
 

Responsible and Safe: Commitment to Intelligent Fundraising

We’re on a mission to provide the most intelligent fundraising platform, which brings opportunity and responsibility.

The ways we use intelligence and leverage AI need to be responsible and safe. We’re working with our customers, partners, and industry stakeholders to ensure we maintain the highest levels of trust in data and intelligence.

  • What does responsible mean? We want to be confident that the models we create and deploy drive the intended results. This means that each intelligence feature will undergo rigorous testing before release and ongoing oversight and maintenance.
  • What does safe mean? Data security is of the utmost importance. This means we leverage best-in-class security practices to protect donor data from unauthorized access or disclosure.
     

Fundraising Intelligence in Action

“The introduction of the intelligent ask feature is a game changer for us, resulting in a 12% increase in average donation size. This innovative tool has enhanced our fundraising efforts, enabling us to connect more effectively with our supporters and amplify their generosity.” Lynn Welton, Director, Development Operations, World Central Kitchen.

With AI and machine learning becoming increasingly prominent in the nonprofit sector, fundraising teams face a pivotal decision: Embrace this technology to enhance their personal connections with donors or maintain the status quo and risk falling behind innovative nonprofits.

Read about how Classy’s fundraising intelligence can help you drive more giving and join us Live on LinkedIn on 9/25 where we’ll be discussing how you can harness the power of Intelligent Ask Amounts for your nonprofit.

Eric Pannese is the Chief Product and Technology Officer at Classy. Classy from GoFundMe is a Public Benefit Corporation that creates meaningful connections through giving by empowering nonprofits to take advantage of every opportunity to connect with donors and build lasting relationships. By connecting motivated donors to the causes they care about most through powerful and flexible technology, Classy transforms giving intent into measurable impact. Classy's scalable technology provides better insights, faster engagement, and a superior giving experience. Since 2010, GoFundMe and Classy have helped individuals raise over $30 billion. For more information, visit www.classy.org.

Theme picker