Innovate & Elevate: Direct Mail/Direct Response Symposium
Professional Advancement Half Day Symposium
Take your acquisition, renewals, mid-level, and sustainers to the next level! Industry leaders will share their years of experience to help make your giving program stronger. From traditional direct mail and digital online giving, you will walk away with great examples, real life experiences and hands on skills to share with your team.
Expanding Your Digital Growth
Carla Perlowin Chadwick, Vice President, Digital, Eidolon Communications
Align your traditional direct mail and digital teams to maximize your organization’s fundraising potential. Learn from tested digital strategies what has been effective (and what has not). Take away realistic tactics and ideas to improve your integrated fundraising efforts!
Maximizing Your Data Using Predictive Modeling, External Data, and More!
Matthew Frattura, Chief Strategy Officer, SimeoCloud
Learn how predictive modeling can maximum your donor value. Determine who are the best candidates for different types of appeals including upgrade, monthly giving, reactivation, etc. Align your prospects and donors with the appropriate creative messaging and gift ask amounts. Increase response rates and reduce costs by identifying who to solicit more, and just as importantly, who to solicit less, through your fundraising channels. Get a better understanding of your constituents -- which can confirm, or refute, your organizations’ suppositions, to help you make better informed marketing decisions. Learn how modeling can be best applied to your acquisition efforts using coop lists and other sources to expand your reach to previously undiscovered donor audiences.
Advancing Your Donors Through Regular, Mid-Level and Major Donor Programs
Lamont Wray, Foodbank of New York City
Lamont will delve into the intricacies of donor-centered fundraising at Food Bank of New York City. You will learn how he led his team to strategically apply donor analysis to determine effective segmentation, tailoring programs to individual donors. He will underscore the importance of their donor engagement plan in qualifying donors and seamlessly connecting with them at all giving levels, from annual fund through mid and major giving levels. Additionally, you will gain invaluable insights from the creation of their Five Boroughs Society, a groundbreaking mid-level giving program that prioritizes personal relationship management. Don't miss this opportunity to deepen your understanding of donor engagement and apply it at your organization.
TIME:
1:00 PM - 5:00 PM
LOCATION:
Scandinavia House
58 Park Avenue
New York, NY 10016
EARLY BIRD PRICING (register by April 30th)
AFP-NYC Member: $175
Non-Member: $225
REGULAR PRICING (May 1st - May 16th)
AFP-NYC Member: $195
Non-Member: $250
PANELISTS:
Carla Perlowin Chadwick (She/Her)
Vice President, Digital Services
Eidolon Communications
Carla is a visionary digital fundraising leader who specializes in integrated fundraising campaigns. Her holistic approach helps nonprofits engage with their donors across multiple platforms and channels, ensuring a cohesive and impactful message that translates into vital funding.
Matthew Frattura
Chief Strategy Officer
SimioCloud, a Moore Company
Matt Frattura is Chief Strategy Officer at SimioCloud, a consumer data company with the mission of delivering state-of-art nonprofit fundraising solutions. Matt possesses over 25 years of database marketing, media planning and buying experience, having served many of the nation’s preeminent non-profit and political organizations.
Working in concert with Matt, his clients have raised billions of dollars in funds by acquiring new donors and maximizing relationships with existing constituents through the tactical use of data across offline, online, and addressable media channels. Matt resides on Long Island with his wife and three daughters.
Lamont B. Wray, Jr., M.S., MBA
Director of Leadership Giving
Food Bank For New York City
Lamont Wray, Jr. brings two decades of expertise in non-profit fundraising and marketing to his role including leading the development of Food Bank For New York City's first mid-level giving program, the Five Boroughs Society, which has raised nearly $16 million in fundraising revenue. Lamont leads a team of four front-line fundraisers focused on cultivating, soliciting, and stewarding donors who give an annual cumulative gift of $1,000 or more.
Lamont has contributed to renowned organizations such as ASPCA, Global Giving, the American Cancer Society, and the American Diabetes Association.
SYMPOSIUM CHAIR AND MODERATOR:
Gary Weinberg
President
DM Pros
Gary has been a leader in direct mail and direct response fundraising communications for over 35 years. He takes a holistic approach, focusing on the complete giving cycle from direct mail and digital solicitation, through acknowledgment and stewardship activities. He currently serves on the AFPNYC Board of Directors, Chairs the Government Relations Committee providing advocacy for charitable giving issues in NYS and on The Hill in DC, and is active in the Professional Advancement Committee. In addition, serves as Vice Chair on the Board of the Lehman Center for the Performing Arts in the Bronx.