Stop Hard Selling. Tell Stories Instead!
Chapter Leadership Brief 1.10.25
by Jason Ellinger, Founder
Beard & Bowler
I recently saw a statistic that blew my mind...
→ People are getting hit with at least 3,000 pieces of marketing everyday!
And it got me thinking...
How can audiences know what to pay attention to?
How can marketing break through the noise?
And how can real value be shown?
With so many people receiving all sorts of marketing everyday, it means for a lot organizations:
- It’s getting harder to stand out
- Competition is continuing to grow
- And the hard sell isn’t working anymore 🤷🏾♂️
For me, amongst all the noise & all the different marketing techniques, there's something that will always stand out from the rest...
→ Storytelling.
If you want to affect someone’s heart, opinion or actions…
The only way to do it & break through all the noise, is by crafting a story well.
And here's why 👇🏾
There are 2 reasons why organization's marketing struggle or fail:
1/ They have a lack of brand awareness.
2/ They don't know how to tell their story.
This is why for the past 7 years, we’ve been helping organizations to tell their story.
But it doesn’t have to be manufactured or created on the spot.
Your stories have already been created, they just need to get out there!
And when you start telling them... well you'll start to see the difference 🤷🏾♂️
Here's How We Help You Do It
We support for-profits & non-profit organizations to tell their client's stories through the power of video.
- We get to know you & your org
- Understand what you want to achieve
- Learn about your client stories & how you helped
- Craft those stories into a compelling video with a clear video marketing strategy.
- And finally, we get everyone behind a camera to tell the story.
Yes, it sounds simple.
Because truthfully, it can be!
You have all the tools you need to get your story heard.
And we're the ones who are there to help you to:
- Build tension
- Create emotion
- Shape your story
- Hook your audience
- And spread awareness.
Here's a prime example! 👇🏾
Now, you might be thinking,
"Yes Jason, it's easy to say you're great at storytelling, but how do we know?"
And that's where we let our results speak for themselves! 😺
👉🏾 One organization experienced a 61% increase in revenue YOY with 1 video.
👉🏾 An event client hit their revenue goal 3 minutes after their video screened.
👉🏾 Quadrupled a client’s annual campaign results YOY with a 45-second clip.
If you're still not sure, hear it straight from Heather Thompson, an Executive Director who’s seen the power of storytelling for nonprofits firsthand! 👇🏾
So amongst all the noise & the 3,000 pieces of marketing everyone is receiving daily.
I'll leave you with this...
Do you want to have a marketing video that shows:
- Who you are
- What you're doing
- And how you support?
Or would you rather stick to the hard sells, with loads of stats that ends up in the Junk folder?
The choice is yours 🤷🏾♂️
Hi, I’m Jason 
Co is the Co-Founder of Beard & Bowler Productions. We are a New Jersey video production company that partners with organizations to raise awareness & drive new results.Our main mission is to share impactful stories that inspire people to take action.
Where do we find these stories?
→ In the walls of:
- Non-profit organizations
- For-profit organizations
- And purposeful brands
To help them raise brand awareness, increase revenue & most importantly, tell their story. And we do this all through the power of storytelling video marketing. So, if you want your story heard, visit our website to find out more: https://beardandbowler.com/