Growing Your Impact with Data and Intelligence
Chapter Leadership Brief 11.01.24
By Jennifer Mignarri
Customer Success Manager, RelPro
Nonprofit organizations are driven to serve a particular community or cause. In order to execute their mission effectively and grow their organization’s impact, nonprofit professionals must prioritize relationship building that supports their organization’s development and fundraising efforts. A nonprofit’s success hinges on its ability to reach its existing donor base, identify new leads for donations and corporate sponsorship and pursue members for boards and committees.
To do this, nonprofit professionals need access to accurate and relevant information on their contacts and their relationship network. Bad data can trip up even the best fundraising campaigns. Working with inaccurate or insufficient information – incorrect addresses and phone numbers, inactive email addresses, outdated employment or affiliation information – can result in lost opportunities with potential prospects and donors while wasting precious time and money on outreach that is lost in the mail.
Leveraging clean, enriched contact data enables fundraising and development professionals to save time and add efficiency to their workflows. With accurate contact intelligence, company and executive alerts and in-depth research capabilities, RelPro’s easy-to-use platform helps nonprofits identify new opportunities, build deeper relationships and grow their impact.
Clean Data for Efficient Processes
For nonprofit professionals, accurate data is an essential piece to any strategy. Donor contact information, giving history, employment history and professional networks comprise some of the key elements of donor outreach. Access to similar intelligence for prospective donors can enhance outreach and boost fundraising efforts. Having a complete and accurate database with this intelligence is invaluable.
RelPro’s API and Webhook capabilities enable nonprofit professionals to enrich and cleanse their CRMs with accurate, reliable contact intelligence. With the right contact information, you can make targeted outreach directly to the right individuals, whether they are existing donors, new prospects, potential corporate sponsors or board and committee candidates.
Deepen Relationships
Accurate contact intelligence instills confidence that your outreach efforts are reaching their intended audience. But how do you find that audience and what do you say to them to make a meaningful connection?
Leveraging technology and data analytics can streamline your approach to identifying and researching both companies and people for expanded development opportunities. Searching for companies based on specific criteria such as location or industry can provide a target list for outreach. RelPro saves you time, helping you refine your search and providing access to accurate contact information for the key decision-makers at target companies, as well as integrated research tools to help you prepare for your calls.
You can also leverage your existing contacts, board members and donors to identify connections and uncover additional growth opportunities. With warm leads for introduction and the availability of research, fundraisers can achieve more effective outreach, going beyond merely soliciting donations to developing deeper, more productive relationships.
With RelPro, you can save these prospect lists, both companies and people, and set up alerts for when a prospect is in the news. These timely updates can be your reminder to reach out, or an icebreaker when you make a call, adding efficiency to your outreach, whether or not you’re engaged in a specific fundraising campaign.
Grow Your Impact
Fundraising may not be the primary mission of a nonprofit. However, it is an integral component to any successful nonprofit initiative. To maximize their impact, nonprofit organizations need to build and nurture their existing donor relationships while also identifying new development and growth opportunities. To do this efficiently and effectively, it is critical that they have access to clean, rich, accurate data. With advanced search capabilities, accurate contact intelligence and integrated research in its easy-to-use solution, RelPro helps nonprofits efficiently identify new funding sources, build deeper relationships and grow - and sustain - their impact.
Visit RelPro.com to discover how our Relationship Intelligence can support your development initiatives.
Jennifer Mignarri is a Customer Success Manager at RelPro, bringing experience in Sales, Marketing, and Relationship Management.
Prior to joining RelPro, Jennifer worked as a Salesforce Recruitment Consultant where she specialized in business development, and sourcing quality candidates for clients across several industries. Jennifer also consulted clients on best practices relating to Salesforce implementations and integrations. Prior to Jennifer working within the recruitment industry, she was involved in the marketing and production of large scale global conferences during her time working for Quality Event Management.
Jennifer received a Bachelors of the Arts in Communication Studies from the University of Rhode Island.